The first step for any new product development comes
from marketing department .The need to produce new product comes from
inputs from marketing which from their surveys ,analysis and consumer
feedbacks or competitors products suggest a new product with a new recipe or
packaging . All these inputs are thoroughly examined and then new recipe is
developed wih the helps of R &D people .
Attention is needed to market developments, competitors, costomers and preference and to the advent of new opportunities.
Many companies will want to grow and this might involve the purchase of new manufacturing plant to make a widerrange of product.
A product is the totaly of the baked part that can be eaten and enjoyed plus the packaging that protects and displays it to the potential consumer
While the development of a new product might seem exciting there should also be attention to existing products. Attention to detail may revitalise these products and it is muchless risky to promote an astablished product than to hope to get acceptence of a new product.